As a Oviedo rental property owner, you understand that good marketing is crucial for attracting the best renters. If you’re not offering virtual tours yet, you’re missing out! Giving potential tenants the option to take virtual tours of your rental properties is a great way to show them what to expect before they arrive.
We’ll outline the benefits of virtual tours for your rental property marketing and explain why every property owner should use them.
Virtual Tour Basics
A virtual tour is a digital walk-through of a rental property. Unlike photos, which are taken from the photographer’s viewpoint, virtual tours provide an in-depth look into every room.
Research has shown that renters are seeking virtual tours of rental properties. Zumper’s results show that more than 70% of renters would be happy to rent an apartment without seeing it in person if they could check it out via a 3D virtual tour.
Types of Virtual Tours
Virtual tours offer an immersive experience for potential tenants to view your rental properties. They help potential renters assess the space and see if it meets their needs without a physical visit.
The three main types of virtual tours are 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is made up of a single panoramic image compiled from multiple photographs. These tours allow potential tenants to see the whole room in one image and click and drag to explore. 360 virtual tours are simple and inexpensive to create, making them a great option for property managers just starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to virtually tour the property as if they were on-site. These tours are crafted by taking multiple photographs of a rental property and combining them with special software. Though it sounds complicated, numerous user-friendly tools and services can guide you through the process. Given the time and effort involved, three-dimensional virtual tours are typically used only by high-end rental properties.
- Virtual Reality Tour. The latest and most immersive virtual tour type is the virtual reality (VR) tour. These tours allow potential tenants to use a VR headset and explore the property as if they were walking through it. Although VR tours are still relatively uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours greatly reduce the hassle of traditional property tours. Potential renters can explore your rental properties from home or during their workday. This is particularly useful for out-of-state or international renters who find it difficult to arrange physical tours.
- 24/Hour Availability. Virtual tours can be accessed by potential tenants 24 hours a day, seven days a week. This means they can tour your rental properties at their own convenience, without scheduling around your availability. It’s a powerful tool that gives them flexible viewing options.
- Increased Engagement. Evidence shows that virtual tours increase engagement. Potential residents stay longer on websites that feature virtual tours than on those that do not.
- Improved SEO. Beyond increased engagement, virtual tours can also enhance your rental property’s SEO. Google appreciates fresh content, and adding a virtual tour to your property listing is a great way to add new material and boost your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Employ high-quality images and videos, and avoid low-resolution or blurry photos. To help potential tenants grasp the details of your rental properties, use quality virtual tour content.
- Include a Call to Action. Incorporate a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to take the next step, like scheduling a showing or contacting you for more information. Adding a CTA makes it more likely that potential tenants will choose to rent from you.
Virtual tours offer potential tenants a sense of your rental properties without the need for a physical visit. Real Property Management Verita can support you in advertising your Oviedo properties and enhancing your chances of finding great tenants. Contact us online or call 321-972-6823 today!
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